Email marketing can be incredibly effective if you know how to go about it. Here are our top 5 tips for a successful email marketing strategy.
The average business person receives 121 emails every day.
So guess what? Your emails need to stand out.
But that’s much easier said than done.
That’s why we compiled 5 tips to help you have a highly successful email marketing strategy.
Check them out!
1. Spend Time on Your Subject Lines
If people don’t open your email, then you’ve already lost out on their business. You have to make sure your subject line is enticing and interesting.
A good subject line will build anticipation about what’s inside the email. Don’t be afraid to get creative and to be bold!
However, don’t go overboard. The best subject lines combine creativity with getting to the point of the message. Also don’t use a clickbait title just to get readers to open your email. Your subject line needs to match the content inside.
2. An Email Marketing Strategy Key: Grow Your List
No matter how big your email subscriber list, you need to keep growing it. And guess what? There are so many tools available, that it’s actually not that tough to do.
One of the best ways to passively grow your list is by including a subscription form at the top of every page or post. Even consider adding it prominently on your homepage, because once people are on your email list you will be able to contact them for months or years to come directly in their inbox.
3. Include Relevant Calls to Actions (CTAs)
As with any marketing campaign, begin with the end in mind when it comes to your email marketing strategy.
Before writing an email, ask yourself what the goal of that email is. And then as you craft your masterpiece, help your readers achieve that goal.
Many times in email marketing, the end goal is to get traffic to a landing page through clicks. If people don’t click, you won’t get customers. Make your CTAs visually interesting through color and word choice–and always include more than one place to click the link.
4. Optimize for Mobile
It’s 2018 and no surprise that the majority of emails are read on smartphones or tablets (66% to be exact).
It’s obvious, then, that you need to make your emails mobile friendly. If not, you are potentially missing out on a lot of clicks (and therefore sales).
The good news is that these days, most email builders offer responsive templates. The safe bet is to always choose one of those.
5. Provide Value Every Time
Last but not least, your email marketing strategy should always provide value to your readers. You want them to engage with your content which in turn will lead to increased click-through rates, traffic to your site, and sales.
But don’t spam your database with promotional email after promotional email. Instead, mix it up with valuable educational content or product updates.
Your readers will thank you and appreciate your promotional emails more if you do this.
Now that you have this helpful information, your next job is to implement it! Choose what works best for your company and get to work.
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Have further questions? Contact us today.