Buy an Email List for Targeted Email Marketing
Improve your targeted email marketing services by learning everything you need to know when you decide to buy an email list. We’re sharing everything you need to know here!
Has your business’s growth plateaued?
All you need is a new strategy.
42% of Americans admitted to checking their email while in the bathroom, 50% while in bed, and 18% while driving!
Email follows us…everywhere.
While some may see it as a nuisance, others are completely obsessed and even controlled by their emails.
We cannot deny that email is very powerful. As a business owner, you should take advantage of this!
Here is all you need to know about using targeted email marketing services to reach your target audience:
Why Should You Buy Email Lists?
First, targeted email marketing services can be a fast way to grow your target audience. The more people you can reach, the more likely you are to sell your service or product.
Danielle Weisberg and Carly Zakin, founders of The Skimm, provide an example of how powerful email can be.
Created in 2012, The Daily Skimm is an email newsletter that keeps users updated on the news. Monday through Friday, it sends a short, easy-to-read summary of the biggest events happening politically, socially, and economically.
In 2015, the newsletter had over 1.5 million subscribers. As of November 2016, the newsletter has over 4 million subscribers.
This shows that targeted email marketing services are, in a way, the new newspaper. And if you want to have a good relationship with your customers, you better be in touch with their inbox.
How To Buy an Email List?
Well, you can only buy it from yourself. When you are ready to buy email lists, you should have a strategy to better reach your target market.
Let’s repeat those three words: Reach Target Market
You can buy email lists from valid and genuine providers. On top of that, you can buy an email list, knowing they are in line with your target demographic.
You can verify authenticity and demographics by asking providers for a sample file.
Asking for a sample file is extremely important beforehand because you often have little choice but to request changes after you purchase.
Some Major Dont’s When it Comes To Targeted Email Marketing Services:
For one thing, don’t just buy a list and start emailing random people. That’s called spamming and is the opposite of practical.
Imagine your inbox being filled with emails that don’t pertain to you! How annoying!
Not only could this be illegal, it is a waste of money on your part.
Instead, we suggest working with targeted email marketing services to ensure you have an email list based on your specific target market. The more specific, the better.
For instance, if your provider has 7000 subscribers, don’t buy all 7000. Cherry pick those you think will most likely be the best match.
More Reasons Why Email Lists Work…
Getting advertisements and messages in front of your specific audience is undoubtedly a challenge.
However, an email inbox can tell you more about customers than you might imagine. This information helps you determine whether you are emailing the right people.
When a customer clicks on your email and clicks on a link in your email message, it can also improve your SEO ratings and get you higher up in the search engines.
Plus, segmented emails generate 58% of all revenue.
Compared to other marketing tactics, email is cheap, fast, and very effective.
Statista says almost 34% of Americans check their email “throughout the day.”
Great Examples of Successful Email Campaigns:
One of the best email campaigns we’ve seen is Uber’s.
Like the app, Uber’s emails are simple yet enticing. Their graphics are done excitingly, displaying specific deals and promotions currently available to subscribers.
For those who want more than a brief update, they offer a step-by-step breakdown of how the deal works in the body of the email, still in a simple, easy-to-read format.
For many of the same reasons, we also love PayPal’s emailing campaign, which uses friendly, happy graphics and simple text, and the call to action is strong.
Tips To Creating a Successful Email Campaign.
In a world where we are expected to be increasingly productive, most people admittedly skim their emails.
Put yourself in your customers’ shoes. Is your email subject line catchy and enticing enough to be opened? Or… would you throw it straight into the trash or even mark it as SPAM?
In addition, at first glance, does the text look too overwhelming to read? Your customer may be checking his or her email while on a subway train, surrounded by people, and in the middle of a long day of work. Make their life easier.
Your customer may be checking his or her email while on a subway train, surrounded by people, or in the middle of a long day of work. Make their life easier.
Does it stand out? Is your email fun to read, filled with graphics, catchy headlines, and even humor? These are the questions at the center of targeted email marketing services.
Know your audience and customers’ behavior well enough so that you know what they will stop reading and what they will delete.
Creativity is Everything!
Television ads, radio ads, and even Spotify commercials are ignored.
It’s not that people have stopped being consumers or are buying less. If anything, people today are buying way more than they did 10 years ago!
On the contrary, people today want to be engaged differently by marketers.
Statistics show that if people feel they are being sold a product, they are likely to tune out. Yet, if they are being sold a lifestyle or if a personality they follow happens to use a certain type of product, they are happy to buy it and give it a try!
This is why YouTube, Instagram, and email campaigns are so important. They engage us in a unique way.
Social media and email hold more power than ever before.
Some call it subtle advertising, some call it deceiving— but the facts are there: it sells!
Friendly Reminders to Conclude…
For the sake of repeating the importance, we want to highlight just how vital it will be to know your demographic.
Several services sell email lists, but they all have different lists. You can splice demographics based on zip codes and location, common interests or age, or personality, among other factors.
It’s up to you to decide what you think will be the most effective approach to reaching your market.