Email list purchasing, unfortunately, has a bad name in the industry. This is because many marketers will blast emails, regardless of how relevant it is to their entire list. If you’re a B2B marketer who sells office supplies, you want to find the right contact who is responsible for purchasing office supplies in that office. This is difficult because of the fact that there are different roles within different size organizations.
There are a lot of people in the industry that use different practices to acquire lists. However, using the wrong vendor, or acquiring the wrong name can have a long term impact on your overall reputation so I recommend you proceed with caution.
When you purchase a list, you need to approach it with the following items in mind:
Questions to ask yourself:
- Who am I targeting?
- What are my goals?
- How big of a list am I looking for?
Questions to ask your vendor:
- How often do you clean your list?
- How do you verify your contacts?
- How did you acquire the names you are selling?
- Are they opted-in?
- Are you consistently removing bounces, opt-outs, spam complaints?
If you ask your self these questions and proceed with caution, purchasing a list will only help improve your business. You will meet your goals quicker and more efficiently. Check out emailzipcode.net for the cleanest lists on the internet. Call us today and ask your questions. We will be sure to answer all of them.