Many people make the mistake of just selling-selling-selling to their customers. This is not the approach you should take, whilst you will get a few bites you will get a lot of unsubscribes, therefore less chance for you to make a sale to them. If you go into some local stores you will be able to see that a salesman attempts to build up trust with you by ‘flattering’ or going out of their way to offer extra service. You need to do this online, offer information for free, build up that rapport. Let your subscribers get to know you as a person. Once they know and trust you they will become much more receptive to your sales techniques. Think about how much you have based your decision on recommendations from your friends when you buy email lists. This I believe is the key to email list management, the ability to nurture your subscribers.
Good Email List Management will mean that you piece your customers. You should be able to get a good idea about who is purchasing certain products. This will make your emails much more targeted and effective, and therefore you will gain higher sales. Any good email provider will be able to offer you this sort of statistical analysis.
Above all, make sure you offer value to your lists. This will keep them growing and remove unsubscribes, absolutely everybody loves free things. That is what keeps people going, especially if it is in a relevant industry.
I hope this article has given you some ideas about email list management. As you get more experienced in email list management you will find out new ideas that you can apply and use to make money. It does take a lot of time to learn about list management, but trust me; the benefits when you get it just right are wonderful.