Has your business’s growth plateaued?
Perhaps all you need is a new strategy.
42% of Americans admitted to checking their email while in the bathroom. 50% check it while in bed. 18% while driving!
Email follows us…everywhere.
While some may see it a nuisance, others are completely obsessed and even controlled by their emails.
We cannot deny that email is a very powerful thing. SO, as a business owner, YOU should take advantage of this!
Here is all you need to know about using targeted email marketing services to reach your target audience:
Why should you buy an email list?
First of all, targeted email marketing services can be a fast way to grow your target audience. The more people are able to reach, the more likely you are to sell your service or product.
To give you an example of just how powerful email can be, just look at Danielle Weisberg and Carly Zakin, founders of The Skimm.
Created in 2012, The Daily Skimm is a way to keep updated on the news, via email. Monday through Friday, The Daily Simm sends a short, easy-to-read summary of the biggest events happening politically, socially and economically.
In 2015, the newsletter had over 1.5 million subscribers. As of November 2016, the newsletter has over 4 million subscribers.
All this to show you, targeted email marketing services are, in a way, the new newspaper. And if you are want to have a good relationship with your customers, you better be in touch with their inbox.
How to buy an email list?
Well, you can’t just buy it from anyone. Buying emails should only benefit you and help you better reach your target market.
Let’s repeat those three words: Reach Target Market
You can buy email lists from valid and genuine providers. On top of that, you can by email lists, knowing they are in line with your target demographic.
You can verify authenticity and demographics, by asking providers for a sample file.
Asking for a sample file is extremely important beforehand, because often after a purchase is made, you have little freedom to request changes.
Some major DON’TS when it comes to targeted email marketing services:
For one thing, don’t just buy a list and start emailing random people. That’s called spamming and is the opposite of effective.
Imagine your inbox being filled with emails that just don’t pertain to you! How annoying!
Not only could this be illegal, it is a waste of money on your part.
Instead, we suggest working with targeted email marketing services to craft your own email list, based on your specific target market. The more specific, the better.
For instance, if your provider has 7000 subscribers, don’t buy all 7000. Cherry pick those you think will be most likely to be the best match.
More reasons why email lists work…
Getting advertisements, and messages in front of your specific audience is undoubtedly a challenge.
However, an email inbox can tell you more about customers than you can ever imagine. Thanks to this information, it is easier to know if you are emailing the right people.
When a customer clicks on your email and clicks on a link in your email message, it can also improve your SEO ratings and get you higher up in the search engines.
Plus, segmented emails generate 58% of all revenue.
Compared to other marketing tactics, email is a cheap, fast, and yet a very effective way to get your message out there.
According to Statista, almost 34% of American check their email “throughout the day.”
Great examples of successful email campaigns:
One of the best email campaigns we’ve seen is Uber’s.
Much like the app, Uber’s emails are simple, simple yet enticing. Their graphics are done an interesting way, displaying to subscribers certain deals and promotions currently available.
For those who want more than just a brief update, they offer a step-by-step breakdown of how the deal works in the body of the email, still in a simple easy-to-read way.
For many of the same reasons, we also love Paypal’s emailing campaign, which uses friendly, happy graphics, simple text and the call to action is a strong one.
Tips to creating a successful email campaign.
In a world where we are expected to be more and more productive, most people admittedly skim their emails.
Put yourself in your customers’ shoes. Is your email subject line catchy and enticing enough to be opened? Or… would you throw it straight into the trash or even mark it as SPAM!
In addition, at first glance, does the text look too overwhelming to read? Your customer may be checking his or her email while on a subway train, surrounded by people, and in the middle of a long day of work. Make their life easier.
Your customer may be checking his or her email while on a subway train, surrounded by people, or in the middle of a long day of work. Make their life easier.
Does it stand out? Is your email fun to read, filled with graphics, catchy headlines, humor even? These are the questions at the center of targeted email marketing services.
Know your audience and customer’s behavior well enough, that you know what they will stop to read and what they will delete.
Creativity is everything!
Television ads, radio ads, even Spotify commercials are ignored.
It’s not that people have stopped being consumers or are buying less. If anything, people today are buying way more than they did 10 years ago!
On the contrary, people today want to be engaged in a different way by marketers.
Statistics show, if people feel they are being sold a product, they are likely to tune out. Yet, if they are being sold a lifestyle or if a personality they follow happens to use a certain type of product, they are happy to buy it and give it a go!
This is why Youtube, Instagram, email campaigns are so important. They are engaging us in a unique way.
Social media and email hold more power than ever before.
Some call subtle advertising, some call it deceiving— but the facts are there, it sells!
Friendly reminders to conclude…
For the sake of repeating the important, we want to highlight just how vital it will be to know your demographic.
There are a number of services out there that sell email lists, but they all have different lists. You can splice demographics based on zip codes and location or common interest or age or personality, among many others.
It’s up to you, as to what you think will be the most effective approach to reach your market.
If you want to see an example of a targeted email marketing service and read up more on the subject, click here.