It is very important to check the links you put in your email campaigns. Make sure they land your customers into the right page. For example, you have highlighted some special offers or discounts on your products, then make sure that your link is taking your customers to corresponding page not anywhere else, not even accidentally. Confusing landing pages may get them offended and quite likely they never want to hear from you again.
Put yourself in your customers’ shoes. Think why you’d open any email? What makes you get the urge to look into it? Its unique appearance or lucrative content? What is the next question that crosses your mind once you are done with reading it out. What is going to attract your targeted e mail list? Do you look for something special; something for yourself and your family? If there is any discount or special offer, does that attract you? Spending some time on fieldwork will certainly help you understand your customers’ behavior.
Decide what should be the best subject line of your email? It is very important to choose a relevant and attractive subject that arouse urge in your recipients to open your email. Email subject line is the first place where recipients cast their glance.